{"id":3447,"date":"2021-12-30T12:41:14","date_gmt":"2021-12-30T12:41:14","guid":{"rendered":"https:\/\/linkplicity.io\/?p=3447"},"modified":"2022-03-24T04:12:23","modified_gmt":"2022-03-24T04:12:23","slug":"what-is-anchor-text","status":"publish","type":"post","link":"https:\/\/linkplicity.io\/what-is-anchor-text\/","title":{"rendered":"What Is Anchor Text?"},"content":{"rendered":"

Not all backlinks are the same\u2014some are much stronger at getting websites to rank on top of Google search than others. And one of the contributing factors to a backlink’s strength is its anchor text.<\/p>\n

This post discusses what anchor texts are how important they are in search engine optimization (SEO). We’ll also enumerate the different anchor text types that could help affect the strength of your links. Finally, you get to learn tips on implementing anchor texts the right way in your link building campaign.<\/p>\n

Anchor Texts in a Nutshell<\/h2>\n

Anchor text refers to the clickable text linking to a website from a page.<\/p>\n

<\/p>\n

In the above example, the link’s anchor text pointing to Linkplicity is “blogger outreach agency.”<\/p>\n

Here’s how your backlink with an anchor text looks like in HTML:<\/p>\n

<a href=\"https:\/\/linkplicity.io\/blogger-outreach-service\/\">blogger outreach agency<\/a>\r\n<\/pre>\n
Anchor texts are important in SEO because they help provide visitors and search engines context<\/em> about the link.<\/p>\n
Going back to the example above, the anchor text “blogger outreach agency” links to a Linkplicity page about its blogger outreach service. The anchor text describes what the page is about, thus creating a strong correlation between the anchor text and page.<\/p>\n
On the other hand, an anchor text like “click here” is not a good anchor text for the same Linkplicity page. It doesn’t adequately describe what the page is about, preventing visitors from clicking on the link.<\/p>\n
However, having different anchor texts pointing to a page on your site makes for a natural-looking link profile. This is important if you don’t want the Google algorithm to penalize your site because you’re manipulating your links’ anchor texts.<\/p>\n
Again, anchor texts may seem like a small blip in the grand scheme of your link building strategy. But companies offering backlink packages<\/a> are very wary of anchor text distribution, allowing them to successful rank websites as a result. So, you need to keep anchor text in mind when building your link acquisition campaign.<\/p>\n
Types of Anchor Text<\/h2>\n
Below are the different anchor text types you can use for your link building campaign.<\/p>\n
To make sense of the types, we want to link to https:\/\/linkplicity.io\/guest-post-service\/ with “guest post service” as its main keyword.<\/p>\n