{"id":2261,"date":"2021-09-20T11:49:19","date_gmt":"2021-09-20T11:49:19","guid":{"rendered":"https:\/\/linkplicity.io\/?p=2261"},"modified":"2022-03-25T06:45:32","modified_gmt":"2022-03-25T06:45:32","slug":"blogger-outreach-best-practices-and-tips","status":"publish","type":"post","link":"https:\/\/linkplicity.io\/blogger-outreach-best-practices-and-tips\/","title":{"rendered":"Blogger Outreach Best Practices and Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The majority of successful link building campaigns involve blogger outreach in some shape or form.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process normally requires you to send your link prospects an email to get things rolling. Once successful, you can secure links from authoritative sites that can move the needle in SERPs and help you rank on top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, blogger outreach is easier said than done. Since an outreach campaign consists of different moving parts, a small mistake in the process could lead to massive losses down the line. Therefore, you need to get every aspect of outreach right to ensure that you can secure the best backlinks possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll enumerate the best practices of blogger outreach that you must know by heart:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Automate the Outreach Process Using Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Blogger outreach involves these steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find link opportunities and filter them based on authoritativeness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find accurate email addresses of site owners to avoid low bounce rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send initial and follow-up emails to guarantee high response rates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While doing these things manually is possible, it is also very time-consuming and leaves a lot of room for error. Due to the volume of data that you\u2019ll be managing, it\u2019s easy to miss out on a thing or two that could derail your campaign from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid this issue, use tools that will help gather data for you and run your campaign on autopilot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For finding link prospects, use <\/span><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> to help you find competitor backlinks and analyze each one based on traffic and authority, among other metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding the email addresses of prospects is made easier using <\/span><a href=\"https:\/\/hunter.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hunter<\/span><\/a><span style=\"font-weight: 400;\">. You can just type in the domain of the link prospect and it will spit out various emails that you can use for sending your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, <\/span><a href=\"https:\/\/mailshake.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mailshake<\/span><\/a><span style=\"font-weight: 400;\"> will send the emails for you in the background as you focus on other things at hand. You can also personalize your blogger outreach email template to ensure that you connect with your prospects on a much deeper level. This way, you could increase response rates and generate more backlinks for your campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are just some of the tools you can use. You\u2019re probably using similar tools at this point, but it\u2019s important to reiterate the importance of using the right software to refine your outreach workflow.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Develop a Strong USP for Your Outreach<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your goal is clear: you want to secure a link from influential bloggers so you can raise your online presence on search engine results pages (SERPs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s not just about you in this case. You also need to give bloggers a reason as to why they should link out to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you need to work on your campaign\u2019s unique selling point (USP). You must answer why your email is valuable to bloggers and how they can benefit from it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The USP of your blogger outreach depends on what page you want bloggers to link to. For example, if you want bloggers to link to your page instead of your competitor\u2019s, list down the reasons why they should do it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that even showing why bloggers should link to you won\u2019t necessarily encourage them to take action immediately. Blogger outreach is a numbers game: the more emails you send out, the higher the chances bloggers will link to you. And the only way you can do this is by refining your USP.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Make the Most Out of Your Messages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The heart of an effective blogger outreach campaign is your ability to craft your emails and follow-ups. They will ultimately determine whether or not your outreach efforts will bear fruit and land you a link on their site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are things you need to be wary of when it comes to reaching out to relevant bloggers in your niche:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalize your emails<\/b><span style=\"font-weight: 400;\"> &#8211; Mention the names of each blogger in the email\u2019s headline and message. This lets them know that you are addressing them in your email. Also, if you\u2019re referencing a post the blogger has written, you must include its title and URL.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make them short and sweet<\/b><span style=\"font-weight: 400;\"> &#8211; Popular bloggers don\u2019t have a lot of time in their hands so make the message as concise as possible. Get straight to the point from the get-go by answering why you\u2019re reaching out to them, how you can provide value to them, and what they should do with your message.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don\u2019t annoy them with too many follow-ups<\/b><span style=\"font-weight: 400;\"> &#8211; Follow-up emails are important because many bloggers could have missed the first one you sent. However, there\u2019s a breaking point to the number of follow-ups you can send to them. It\u2019s best to send at least a follow-up email sharing with them the benefits of engaging with you.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Track and Measure<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your blogger outreach campaigns are only as good as your previous ones. And the great thing about this tactic is you can monitor the progress of your campaigns over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using your preferred blogger outreach tool, you can see how many bloggers opened and replied to each of your emails. From here, you can gather insights as to why your campaign performed the way it did. Maybe your headlines aren\u2019t compelling enough or your message doesn\u2019t resonate with the bloggers. Regardless, you need to find a way to improve the performance of your outreach campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, apply the changes to your next campaign and see if the open and response rates increased or not. By following this process, you can always find ways to make your blogger outreach even better as your progress.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Build Long-Lasting Blogger Relationships<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your blogger outreach strategy doesn\u2019t end after securing a link from their blogs. Continue sharing their content on your brand\u2019s social media accounts, commenting on their posts, and finding other ways to engage with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From here, it\u2019s possible that other bloggers will do the same for your website. They\u2019ll start sharing content and even link to some of your pieces by themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point, you\u2019re growing a mutually beneficial relationship with your blogging partners via influencer marketing. Since you\u2019re constantly providing value to them, they\u2019ll be more than willing to return the favor. This way, you can further extend your brand awareness and extend your reach to new audiences.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Blogger Outreach the Linkplicity Way<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We at Linkplicity believe in the power of blogger outreach. Aside from observing the best practices above, we also add in a little extra to make sure that all the bloggers we\u2019ll reach out to own authority websites that people actually visit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, we only reach out to websites with at least 500 monthly organic traffic and DR 20.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By getting links from sites with these metrics, if not more, we can help get your website to rank higher on search results and generate more traffic and revenue.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2263\" src=\"https:\/\/linkplicity.io\/wp-content\/uploads\/2021\/09\/unnamed-2-300x159.png\" alt=\"\" width=\"421\" height=\"223\" srcset=\"https:\/\/linkplicity.io\/wp-content\/uploads\/2021\/09\/unnamed-2-300x159.png 300w, https:\/\/linkplicity.io\/wp-content\/uploads\/2021\/09\/unnamed-2-1024x542.png 1024w, https:\/\/linkplicity.io\/wp-content\/uploads\/2021\/09\/unnamed-2-768x406.png 768w, https:\/\/linkplicity.io\/wp-content\/uploads\/2021\/09\/unnamed-2-1536x813.png 1536w, https:\/\/linkplicity.io\/wp-content\/uploads\/2021\/09\/unnamed-2.png 1654w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you plan on launching a successful blogger outreach campaign yourself, the best practices above should help you get started with your campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there\u2019s more to blogger outreach than just following what works. Since this tactic is a long-term strategy, you need to learn how to scale it properly. And it\u2019s impossible to stay on top of every campaign if you\u2019re the only one doing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you need a blogger outreach expert like us at Linkplicity. We will contact bloggers for guest blogging and other link types on your behalf. More importantly, we will monitor the progress of the campaign to make the necessary improvements on the next one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to take the pressure of blogger outreach off your shoulders, <\/span><a href=\"https:\/\/linkplicity.io\/contact-us\/\"><span style=\"font-weight: 400;\">drop us a line<\/span><\/a><span style=\"font-weight: 400;\"> and we\u2019ll let you know how we can help.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of successful link building campaigns involve blogger outreach in some shape or form.\u00a0 This process normally requires you to send your link prospects an email to get things rolling. Once successful, you can secure links from authoritative sites that can move the needle in SERPs and help you rank on top. However, blogger [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blogger Outreach Best Practices and Tips | Linkplicity<\/title>\n<meta name=\"description\" content=\"If you want to take the pressure of blogger outreach off your shoulders, drop us a line and we\u2019ll let you know how we can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linkplicity.io\/blogger-outreach-best-practices-and-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogger Outreach Best 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