What Is a Link Building Campaign?

Building links is a continuous process. Just because you built links that ranked you on top of Google search for your target keywords doesn’t mean the job is done.

Since your competitors will try their best to build links to overtake you, you should keep building links as well to stay on top.

This is where a link building campaign comes in handy.

This post introduces the concept of a sustainable and scalable link building campaign so you can continue creating high-quality backlinks to your site. Developing and implementing a robust campaign helps your site rise above your competitors and remain on top of search engines for a long time.

So, What Is a Link Building Campaign?

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A link building campaign is a concerted effort to roll out a strategy of finding and acquiring the best possible links pointing to your web pages. It also includes reviewing the campaign results to understand how it went and know the improvements you can make on future campaigns to achieve better results.

The campaign must be implemented consistently through its duration to maximize the results you can get from it.

Why is a Link Building Campaign Important?

As one of the most important ranking factors, authoritative backlinks allow Google to acknowledge your site as an authority as well.

The fact that high-quality sites linked back to yours speak highly of the trust they have for your content. So, the more backlinks you build, the higher the trust people will put on your site. As a result, the higher your keywords rankings will be.

However, most businesses discontinue their link building campaign over time. They either reached the top of SERPs or can’t get their site to rank for their target keywords.

We’ve already discussed that link building is a process regarding the former. Your competitors are building links and are simply waiting in the wings to outrank you on Google search.

To prevent this from happening, you need to keep creating links that will keep them at bay so you can stay on top of SERPs and garner the most clicks from users.

If your campaign was unsuccessful in getting your site to at least the top page of Google for your keywords, your backlinks are most likely not strong enough to supplant sites that are ranking above you.

This should give you even more reason to continue with your campaign. It’s not because backlinks are not helping your site appear on Google search—it’s a matter of getting the most suitable backlinks for your site.

With a robust link building campaign, especially with help from a professional link building service, you should analyze its results over time and make changes to help you find better links and improve its performance.

How to Develop a Robust Link Building Campaign

A well-thought-out link building campaign separates the top-ranking sites from the rest. If you want your website to appear on the first page of SERPs, you must follow the steps below.

#1 – Find Backlinks That Your Top Competitors Have and You Don’t

The easiest way to find link opportunities is by looking at your competitors’ backlinks to see if they have links from domains that aren’t linking to you yet.

Manually doing this process is time-consuming, so it’s better to use a link building tool like Ahrefs for this.

In particular, Ahrefs has a Link Intersect feature that allows you to compare your link profile against your competitors. With just a few clicks, you have a list of domains linking to your competitors but not to you.

Next, organize the domains according to authority, as you want to build links starting with authoritative sites.

From Ahrefs, you can show the domains from descending Domain Ranking (DR), a metric used by the tool to determine authoritative sites. This way, we eliminate spammy link building techniques built on low-quality sites and focus only on the best ones.

#2 – Determine How to Secure Backlinks from Prospect Sites

The great thing about Ahrefs’ Link Intersect is you can check how your competitors secured links from these sites, what keyword-rich anchor text they used, and more.

This takes away the guesswork from the process, as you can just replicate the kind of link your competitors built for the domains you gathered.

For example, if the link is found in the comment section of a blog post, you must leave a link in your comment on the same or different post.

If your competitor has an editorial link on the site, it must have submitted guest posts to the site. If that’s the case, send an email pitching to write a high-level guest post on their site and proposing topics to write about to get the ball rolling.

You can consider contacting the site’s editor to include a link back to your competitor’s site. This will be more difficult because you need to incentivize your request (without engaging in link schemes) to compel them to include your link. You can nurture a relationship with the editor to make requests for a link insert much more accessible, although the process is much longer.

If you can’t secure the links the way your competitors did, you can try different link building strategies like broken link building.

#3 – Delegate Task to Link Builder

You can build the links yourself if you have the time and experience to get the job done. However, your attention will be split into other parts of your business, making it harder for you to build links for your site consistently. So, it’s best to have a dedicated person who will do this task for you.

#4 – Review Results

Once the campaign concludes, you must see how the backlinks have improved your rankings. A quick look on your Google Search Console will reveal to you the number of impressions and clicks your site received on search results. You want the graph to trend upward, which signifies that your link building efforts are producing results.

The initiative can positively impact your site’s rankings after a month or two. For some, results come in much slower due to various factors, i.e., the site is relatively new, inability to secure high-quality links, etc.

From here, you should be able to gain insights regarding the performance of your previous campaign. Implement the changes based on the campaign results in the hopes of getting better backlinks and generating more organic traffic.


The link building campaigns you will be launching for your site help you achieve domain authority and search engine visibility. But this can only happen if you can iterate your campaigns and make them better as you progress.

The process explained above is just one of the many ways to develop a link building strategy for your campaigns. So, it would help if you continued finding link prospects to secure good links to make link building work.

If you want someone to help you develop a campaign composed of the best and most appropriate link building tactics, you need help from experienced link builders. We at Linkplicity are more than capable of fulfilling all your link building needs and getting your website ranking to your money keywords.


Linkplicity is a dedicated guest posting agency that prides itself on delivering the most relevant and highest quality guest post on the market.

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