The best backlinks are those from authoritative sites relevant to your industry and within the page’s content. Acquiring this link type ensures that your website will rank on search engines for your relevant keywords.
However, it’s one thing to know the kind of links your site needs to generate lots of organic traffic. It’s another to secure them for your own website, and getting high-quality backlinks is easier said than done.
Nonetheless, there’s no other way around link building than to just do it. Below are link building opportunities guaranteed to help you secure links your site needs. Remember that you’ll need to plan before you implement any of the tactics listed below to increase your chances of getting more visitors to your site.
Write Guest Posts
Guest blogging refers to the process of pitching blog post ideas to websites. The key here is to provide relevant content that the site’s readers are interested in.
Once the site owner agrees with the topic, write the guest article with contextual links to your site, either on the article body or on the author bio section, depending on the site’s editorial guidelines.
While the purpose of guest posting is to include a link to your site successfully, you must make it a point to create content that meets the standards of the site owners. Else, they won’t publish the article. The good thing here is that you can reuse the article by pitching it to other sites. This way, you can just send the article for them to review and publish.
There are times when the article is good enough for publishing, but the link pointing to your site isn’t. As a result, some site owners will publish the article and strip the link to your site. This is why you need to observe the site’s guest posting guidelines and follow all the rules to the tee.
To help you automate the process of finding sites to submit guest posts to, tools like Respona determines whom you should reach out to, draft the emails to be sent to each one, and find the best email addresses where to send them.
Guest blogging makes for the best backlink packages because of its white hat link building approach. Not to mention, links acquired through this method provide for sustained increase in search rankings.
Fix Broken Links of Prospect Sites
The broken link building method requires you to do the following:
- Identify broken links your prospect sites have, which you can find in resource pages.
- Recover broken page using Wayback Machine.
- Create a much better version of the page and publish it on your site.
- Reach out to site owners, informing them about the broken link on one of their pages. Then offer your page as a substitute that they can link out to since it has updated information on top of having the same content.
There are many ways you can approach finding your prospect sites on the first step.
You can check if your top competitors have broken links on their sites that lots of sites are linked to. Or you can go the opposite way—find authoritative sites you want links from and see if they linked to broken pages on any of their pages.
Use the Skyscraper Technique
Instead of reverse-engineering the link building process, you can go back to the very core of this practice: create link-worthy content that’s leaps and bounds better than anything published online about the topic.
Coined by Brian Dean, the Skyscraper Technique was not a new concept when it became popular in 2014. Also associated with 10x content, this link building method has three steps:
- Find link-worthy content
- Make something even better
- Reach out to the right people
The process is very similar to broken link building. The only difference is that the site you’re reaching out to doesn’t have a broken link. Instead, you have to rely on the strength of your Skyscraper content to attract links from your outreach campaign.
Fill in the Backlink Gap
If you want to get the most out of your backlink strategy, you must secure links from domains your competitors have, but you don’t.
The fact of the matter is that Google and search engines count the number of domains linking to your site, not the number of backlinks. So, if you have thousands of backlinks from a single domain, your backlink profile won’t be as potent compared to a site with a link from five domains each.
To help you find sites that you must get links from, use SEMrush’s Backlink Gap feature. Enter your website URL on the first domain bar. Once entered, the tool will allow you to choose from your top competitors to compare your site with.
On the next page, you will see domains that your competitors have links from, but you don’t. Click on the drop-down menu to learn the type of link they secured and additional details about it. From here, you can mine insights on the domains to build backlinks on and how you intend on doing it.
Provide Journalists with Quotable Quotes
Help a Reporter Out (HARO in short) is a platform that journalists and reporters use to get information from industry experts about a topic. By promptly getting answers to their questions, they will feature the quotes with a link back to the site owner.
As industry experts, you want to diversify your link building strategy by including HARO to attract backlinks from reporters.
Unlike other tactics in this list, HARO is governed by a different set of rules so that you can get backlinks from reporters.
For example, HARO sends out a list of questions from relevant reporters you can send your answers to. You’re already too late by sending responses hours after the newsletter has been sent out as others have provided the answers before you.
Knowing how to get links from this tactic the right way will add a nice dimension to your overall SEO strategy.
The great thing about the link building tactics above is it allows you to provide value to site owners first. Showing them that they can trust your site with the content you produce will make it much easier for them to link to your site.
Again, this is easier said than done. You have to get the process right from finding new link building opportunities to securing the links after sending multiple follow-up emails.
If you’re looking for someone worthy enough to build links for your business, give us at Linkplicity a shot. Choose services that will supply you with the best backlink services possible to help shore up your website rankings and increase your organic traffic.