As a marketer or business owner, you’ll need to rely on blogger outreach tools for link building. Otherwise, you’ll spend way too much time and resources on meeting your outreach strategy goals.
With the right blogger outreach tool, you can—at the very least—automate part of the blog outreach process to lift some of the burdens off of yourself and your team.
Today we’re taking a look at five blogger outreach campaign tools that you might want to consider adding to your laundry list of SEO tools.
BuzzStream is an outreach tool for PR agencies and online marketing professionals. It alleviates some of the common struggles that come along with a blogger outreach strategy. The list includes building a list of bloggers to contact, sending outreach emails, managing communications, and reviewing data.
This outreach tool lets you enter a list of URLs and convert it to leads. From there, you can research these domains to determine which are worth reaching out to.
And if you don’t have a list of URLs, BuzzStream can do the work for you. Just enter a couple of keywords and it will find the most relevant websites that you can contact for outreach opportunities.
With BuzzStream’s research comes website stats, social metrics, and contact information.
Once you have a list, you can then use BuzzStream’s email feature to send personalized messages. There are email templates available and you can automate replies based on your preferred settings.
BuzzStream lets you manage all of your activity and lets you generate reports as well.
Pricing: Starter ($24/month), Growth ($124/month), Professional ($299/month), Custom ($999/month)
BuzzSumo is mainly known as a content discovery platform. It shows you what articles and blogs are trending along with their social media numbers. However, it also has a feature that lets you identify the most influential people in your niche.
And there are several ways for you to find influencers. For Twitter users, BuzzSumo has a tool that lets you search the platform for individuals that are popular in a specific niche. You can even identify influencers who are boosting your competitors’ content.
Facebook users can find the top-performing pages to find people they can work with.
BuzzSumo will also tell you which creators have the most fans and followers. You can filter the results by engagement or by language. Performing a domain analysis to find the most successful authors is also possible.
And with BuzzSumo’s content research tools, you will discover what kind of content people in your industry like to consume. You can go as far back as five years to see content performance data.
Pricing: Free, Pro ($99/month), Plus ($179/month), Large ($299/month)
Pitchbox brands itself as an end-to-end link building productivity platform. With it, you can find the most relevant blogs in your niche along with the contact details of bloggers, webmasters, and influences.
If you already have a list of contacts, you can import the data into Pitchbox and manage your list there. You can set filters and create campaigns from your existing relationships.
You can integrate third-party apps like Ahrefs, Majestic, SEMrush, and Moz to harvest data from these platforms.
Using templates, you can personalize your emails using conditional logic to send all sorts of emails. You can send classic blogger outreach emails or request link reclamation. There’s even an option to set up automatic follow-ups through email sequencing.
You even have control over what time and date to send emails. This removes any concerns you may have about time zones. You’ll always send messages at the appropriate time.
The best part is that you can manage all communications across multiple projects and clients from one tool.
GroupHigh lets you find all the blogs (and bloggers) that are related to you and your competitors to conduct outreach. It’s a great tool to build and manage relationships with bloggers and influencers.
You can also use this platform to research influencers and the types of content your favorite bloggers produce to get a better sense of what guest posts they’re more likely to accept.
It has a feature that lets GroupHigh do all your website research for you based on a list of URLs that you upload. It can determine a site’s social, SEO, and blog metrics.
Managing your lists is also easy since you can filter by list, tags, and other filters. You can search by the number of followers, locations, keywords, or recent content. And you can export all of this information to share with coworkers or to do your research offline.
GroupHigh has a tool that lets you monitor your blogger outreach campaign progress. You’ll have a list of bloggers you’ve made contact with, see who accepted your offers, and which ones posted your content.
5. Ninja Outreach
Ninja Outreach is a great way to discover a successful influencer on Instagram and YouTube. And it just happens to have an all-in-one link building software. So with this tool, you’re able to do both — making it a huge resource for any business.
As with the other tools on this list, you can use Ninja Outreach to find the contact information of the most influential and relevant bloggers in your category by uploading a list of URLs. You can even find leads by specifying your ideal number of social metrics on specific platforms.
There is a built-in email finder too so you perform email outreach from within Ninja Outreach. This blogger outreach software has a tool for finding dedicated pages for giveaways, guest posts, infographics, interviews, podcasts, product reviews, resource pages, and sponsored posts.
And with the included link building software, you can start a backlink campaign in just a few clicks.
This tool is definitely worth your consideration.
Pricing: Flex ($389/month), Pro ($649/month)
Best Blogger Outreach Tools: An Alternative
Blogger outreach tools are a great way to build backlinks and boost your SEO performance. But if you don’t have the time to manage a guest posting campaign, you should consider using a blogger outreach service.
Blogger outreach agencies can help you reach out to bloggers more effectively because of their experience.